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April 15, 2025
in Uncategorized
by Patricia Uhrich

Time Out for Marketing Memes

If you feel the need to press “pause” on all the stories surrounding tariffs and economic uncertainty, then scroll on! We’ve scoured the web for some of the best marketing memes —  current, some classic, and all entertaining (that is, if you enjoy a good laugh at yourself and your chosen career).   A meme’s power is often directly proportionate to how it taps into current cultural trends. If you’re able to do that for your brand, bravo! Just remember that your meme’s popularity may expire faster than your free trial for Apple TV.     Incorporating memes into your marketing mix allows you to foster a sense of connection with your audience, makes your brand feel more approachable, and encourages viral sharing. At least we hope that’s what these classics do for this blog post.   Like your most successful marketing campaigns, the most appreciated and shared memes are often super-relevant to a niche audience. As...

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March 10, 2025
in Uncategorized
by Patricia Uhrich

Tune into these Top 5 Podcasts for Marketing Mastery On Demand!

Chances are you have go-to comedy, true crime, or fitness podcasts to help you survive boring commutes, travel delays, etc. After all, they’re the top podcast categories for listening. But what if you used some of that time to advance your business, your creativity or your career in marketing?   In this post, we’re diving deep into the top 5 marketing podcasts that every marketer should be listening to in 2025. We’ll explore what makes each show unique, the value they offer, and how they can help you elevate your marketing game. Whether you need a quick dose of inspiration from creative innovators or a deep dive into complex marketing concepts, our curated list of podcasts is sure to keep you ahead of the curve. Read on to discover the shows that are reshaping the way we think about marketing and how you can integrate their insights into your own strategies.   Marketing...

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February 4, 2025
in Uncategorized
by Patricia Uhrich

How do this year’s Super Bowl ads stand up to an all-time top 10?

First of all, know that this post is not a review of this year’s Super Bowl Ads. We’ll leave the comparing and critiquing up to you. Instead, this is about embracing the originality, creativity and boldness of previous spots which have left a lasting impression.   The latest compilation of this year’s ads, which you can view here, have some standouts for sure with one being Michelob’s The Ultra Hustle. But compared to the classics below, don’t expect to see this year’s crop of ads to show up on a future top 10 list (or even a top 100). Today’s marketers and their agencies should jump into our wayback machine and see what it takes to land a spot in the hall of fame that exists in our collective memories of Super Bowl Ads.   Reminisce with our top 10 favorites in chronological order: Coca-Cola "Mean Joe Greene" (1979) One of the most heartwarming commercials...

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January 13, 2025
in Uncategorized
by Patricia Uhrich

Five Top Trends Reshaping Marketing In 2025

Top Five Marketing Trends In 2025 Survival in the marketing world has always been about evolving with societal and technological trends. What’s different today is the pace of evolution, especially on the technology side. If you feel like innovation is accelerating in every direction, you’re correct and AI is a major force behind it. That’s why AI is number one in our top five marketing trends. 1. AI-Driven Personalization at Scale AI continues to revolutionize how brands engage with consumers. Now, AI is enabling us to build more hyper-personalized marketing strategies and unique customer experiences at scale. Tools like AI-powered chatbots, predictive analytics, and dynamic content generation helps us anticipate customer needs and create tailored offers in real-time.   We’ve already become accustomed to seeing incredibly on-target ads and product recommendations on various platforms, all thanks to AI analyzing our browsing behavior and past purchases.   Source: www.grandviewresearch.com/industry-analysis/artificial-intelligence-marketing-market-report   2. The Rise of Zero-Party Data The term “zero-party data” was...

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November 15, 2024
in Uncategorized
by Patricia Uhrich

Five last-minute tips for maximizing year-end charitable campaigns

If you’re a non-profit marketer, hopefully your year-end campaign strategy is close to launching. The point of this post is to ensure your best made plans DO NOT go awry. Better yet, let’s hope they add fuel to an already glowing campaign.     1)   Avoid launching on Giving Tuesday: While integrating Giving Tuesday into your social and email campaign is important, it’s too crowded with competing messages to serve as a launch date. Ideally, you should launch before Thanksgiving.     2)  Consider testing your direct mail approach: Many organizations have a proven format that they recycle for year-end campaigns. Now’s a good time to test something new. Ideally an A/B split test if you have a volume of at least 5,000 or whatever it takes for you to get 100 responses from your audience. Some ideas to consider:   Make it more personal. Be sure to personally thank existing donors and focus on...

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October 16, 2024
in Uncategorized
by Patricia Uhrich

Advertiser’s Survival Guide for the Final Weeks of Political Ads

By now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how much more can competing advertisers expect? And more importantly, what they can do to stand out.   Three key facts about the remaining political ad spend.  $569 million worth of ad time booked is already booked from October 1 through the election.*   86% of that remaining ad spend will focus on the 7 battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.*   Pennsylvania has a chance at seeing the largest ad spend, including Senate GOP candidates.   *Source: CNN   What advertisers can do to survive the final rush of political clutter. While making a drastic decision to wait out the rest of the election season is an option, there are plenty of better ways to make intelligent use of your marketing resources. Consider these top 5 options:   Look beyond overcrowded channels: While traditional...

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September 4, 2024
in Uncategorized
by Patricia Uhrich

GEN Y: OUR BIGGEST & BADDEST GENERATION

In our continuing series on generational marketing, we’re moving down the timeline from Gen Z to Gen Y. Among the media and marketing worlds, the two generations are often lumped together for their similarities. Both are associated with a prominent tendency to shop online and through social channels. That’s also where they get their news and entertainment.   Gen Y and Gen Z are also lumped together for their world view and politics. According to a report from the Centre for the Future of Democracy at the University of Cambridge, they are more disillusioned with democratic politics than Generation X or baby boomers were at the same stage of life. That comes as no surprise in the U.S. where the presidential and congressional seats are filled with Boomers. Time will tell if this election cycle changes any of that.   How Gen Y differs from generations before and after  They’re the biggest: Generation Y/Millennials, born...

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May 16, 2024
in Uncategorized
by Patricia Uhrich

GEN Z’s Rapid Economic Recovery: What You Need to Know

As the college class of ’24 launches their mortar boards into the air, they should be celebrating more than academic achievement. They navigated the social and educational perils of COVID 19 and came out of it with unrivaled economic success.   According to CNN, the unemployment rate for recent college grads ages of 21 to 24 has recovered more than 2.5 times faster than after the Great Recession of the late 2000s. Better still, fewer of them are underemployed compared to Gen Y, which bodes well for their economic success and the marketers who have goods and services to sell to them.   SOURCE: Economic Policy Institute   Gen Z from A to …uh… Z Born between 1997 and 2012, Gen Z, along with the tail end of Gen Y, share some defining traits that should shape how we marketers approach them. Here are our top 5:   Behold THE mobile tech generation: Gen Zers knew how to...

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April 2, 2024
in Uncategorized
by Bill Rogers

2024 Solar Eclipse Spotlights the Value of Event Marketing

On April 8th, this writer will be taking part in a momentous astronomical event that’s proving to be an equally massive marketing event. According to Forbes, the Total Solar Eclipse could generate $1 billion boost in consumer spending on hotels, flights and rental cars to food, gas, special events and souvenirs.   Along a 115-mile-wide path stretching from Maine to Texas, cities and travel companies are luring millions of potential visitors with special packages and watch parties. Major brands are cashing in on the rare event, too. Sun chips, for example, is promoting a chance to win a limited-edition eclipse-themed flavor ­(pineapple habanero and black bean spicy gouda) and solar eclipse swag bag only during the eclipse. What’s so hot about event-driven marketing? First and foremost, the majority of consumers love a good party. Business insider recently reported that American consumers have mostly moved on from the pandemic and are spending more on experiences than...

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March 12, 2024
in Uncategorized
by Patricia Uhrich

Keeping Pace with Social Media in 2024

New Networks. New AI Tools. Facebook turned 20 last month. Twitter/X turns 18 this month. Teens who quickly adapted to TikTok are now graduating college. Yeah, time flies. And as Einstein taught us, time is relative. A year in social media marketing must be the equivalent to at least 50 years in non-digital media. We could easily miss the dawn of the next big thing while figuring out Meta’s latest targeting options (updated this month). On that note, we’ve compiled some novel social media trends that deserve our attention.   New Networks: At the very least, keep these on your radar.   Threads: Built by the Instagram team, Threads is sold as a safer alternative to the free-for-all that is Twitter/X. The big difference is that Threads gives users more control. You can control who replies to or mentions you and limit replies to select groups. You can also post longer messages (550 characters along...

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