video ads Tag

Why your marketing plan MUST consider short-form video.

If you’ve been wondering if it pays to make the leap from online image ads to short-form video the answer is most likely a resounding, YES!  Even with the added production costs, video is too powerful to be ignored.   According to Social Media Today, video is the best performing content type on all social platforms. Video wins on engagement, response, shares and other metrics.   Consider these mind-blowing video ad statistics: Facebook: Video gains 2-3x higher click-throughs and a 20-30% increase in conversions compared to image ads (adQuadrant)   Instagram: Video posts gain 60% more engagement than photo posts (Hootsuite)   Twitter: Video delivers 10x more engagement and 50% savings on cost per engagement (Social Media Today)   LinkedIn: Video delivers 3x the engagement as text posts (LinkedIn)   YouTube: Best ROI for video with 34.6 billion visits per month (the world’s second most popular website after Google).   What qualifies a short-form video ad? Anything under 1-minute. 66% percent...