social commerce Tag

Marketing Year 2021 – More social, influential and self-aware than ever

As we enthusiastically leave 2020 behind us and wonder what the new year will bring, we have some predictions for our marketing community. Actually, they’re more like suggestions for staying on the cutting edge of what’s working in today’s world.   Social commerce – where sharing meets shopping   Ever buy something you saw on social media without ever leaving Facebook, Instagram or whatever platform you were on? That means you’ve already participated in a swiftly growing trend. Amped in 2020 by the fact that the entire world was shopping from home during the pandemic, social commerce is predicted to rise steadily with a compound annual growth rate of 28.4% from 2021 to 2028. Besides simplifying the purchase for consumers, it also allows them to immediately share purchases in a post which helps marketers reach new customers – brilliant eh?   Video, video and more video   The meteoric rise of TikTock since 2019 reveals our strong appetite...