Gettin’ GIFFY Part 2: Social Media Marketing
How effective are GIFs in social media marketing and how should you use them? The short answer: They are highly effective and you should promote and share them everywhere you post and respond to customers. Now, for the long answer: Yes, using a GIF over a static image is going to grab more eyeballs. It’s well known that GIFs are a simple and powerful way to show off products, highlight a special offer and latch onto popular trends. That’s all wonderful but the GIFs largest potential lies in people sharing your brand. For those unfamiliar, the ideal situation goes something like this: Your brand creates and shares some highly appealing GIFs possibly through your GIPHY channel. If your GIFs gain traction, people looking to add cute little GIFs to their Instagram stories, text messages, etc., will find your GIF in top search results. Very suddenly, your GIF could be reaching millions of people. You’ll find...
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