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September 4, 2024
in Uncategorized
by Patricia Uhrich

GEN Y: OUR BIGGEST & BADDEST GENERATION

In our continuing series on generational marketing, we’re moving down the timeline from Gen Z to Gen Y. Among the media and marketing worlds, the two generations are often lumped together for their similarities. Both are associated with a prominent tendency to shop online and through social channels. That’s also where they get their news and entertainment.   Gen Y and Gen Z are also lumped together for their world view and politics. According to a report from the Centre for the Future of Democracy at the University of Cambridge, they are more disillusioned with democratic politics than Generation X or baby boomers were at the same stage of life. That comes as no surprise in the U.S. where the presidential and congressional seats are filled with Boomers. Time will tell if this election cycle changes any of that.   How Gen Y differs from generations before and after  They’re the biggest: Generation Y/Millennials, born...

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May 16, 2024
in Uncategorized
by Patricia Uhrich

GEN Z’s Rapid Economic Recovery: What You Need to Know

As the college class of ’24 launches their mortar boards into the air, they should be celebrating more than academic achievement. They navigated the social and educational perils of COVID 19 and came out of it with unrivaled economic success.   According to CNN, the unemployment rate for recent college grads ages of 21 to 24 has recovered more than 2.5 times faster than after the Great Recession of the late 2000s. Better still, fewer of them are underemployed compared to Gen Y, which bodes well for their economic success and the marketers who have goods and services to sell to them.   SOURCE: Economic Policy Institute   Gen Z from A to …uh… Z Born between 1997 and 2012, Gen Z, along with the tail end of Gen Y, share some defining traits that should shape how we marketers approach them. Here are our top 5:   Behold THE mobile tech generation: Gen Zers knew how to...

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April 2, 2024
in Uncategorized
by Bill Rogers

2024 Solar Eclipse Spotlights the Value of Event Marketing

On April 8th, this writer will be taking part in a momentous astronomical event that’s proving to be an equally massive marketing event. According to Forbes, the Total Solar Eclipse could generate $1 billion boost in consumer spending on hotels, flights and rental cars to food, gas, special events and souvenirs.   Along a 115-mile-wide path stretching from Maine to Texas, cities and travel companies are luring millions of potential visitors with special packages and watch parties. Major brands are cashing in on the rare event, too. Sun chips, for example, is promoting a chance to win a limited-edition eclipse-themed flavor ­(pineapple habanero and black bean spicy gouda) and solar eclipse swag bag only during the eclipse. What’s so hot about event-driven marketing? First and foremost, the majority of consumers love a good party. Business insider recently reported that American consumers have mostly moved on from the pandemic and are spending more on experiences than...

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March 12, 2024
in Uncategorized
by Patricia Uhrich

Keeping Pace with Social Media in 2024

New Networks. New AI Tools. Facebook turned 20 last month. Twitter/X turns 18 this month. Teens who quickly adapted to TikTok are now graduating college. Yeah, time flies. And as Einstein taught us, time is relative. A year in social media marketing must be the equivalent to at least 50 years in non-digital media. We could easily miss the dawn of the next big thing while figuring out Meta’s latest targeting options (updated this month). On that note, we’ve compiled some novel social media trends that deserve our attention.   New Networks: At the very least, keep these on your radar.   Threads: Built by the Instagram team, Threads is sold as a safer alternative to the free-for-all that is Twitter/X. The big difference is that Threads gives users more control. You can control who replies to or mentions you and limit replies to select groups. You can also post longer messages (550 characters along...

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January 10, 2024
in Uncategorized
by Patricia Uhrich

Does direct mail have a powerful role in your 2024 marketing mix?

Here are 5 reasons it should. In a world of ad blockers and spam folders, direct mail feels like a safe haven for marketers and consumers alike. Even new brands are turning to direct mail to make a larger impact on key audiences. In a USPS survey, 72% of Gen Z respondents said they're "excited to discover what the mail brings every day."   Let’s hit the pause button on the AI and social media hype and rediscover the power of direct mail. You may want to reshuffle the marketing mix for your 2024 campaigns.   Reason #1: High Open Rates. According to Earthweb, the average person receives 100 to 120 emails per day with an open rate of between 20 and 40%. On the other hand, people in the U.S. receive an average of just 2 pieces of marketing mail per day. The Association of National Advertisers reports that up to 90% of direct mail gets...

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August 30, 2023
in Uncategorized
by Patricia Uhrich

Who do you follow for inspiration?

Ideas and advice can come from anywhere outside of your own brain. The challenging part in our age of information overload is separating the wheat from the chaff as the old expression goes (and as expressions go, that’s one of the oldest with roots in the Bible).   We’ve filtered out a lot of noise and distilled our list of experts down to a comfortable number of sources to follow. Whether you’re in a creative rut and need some inspiration, looking for latest marketing trends, or simply want to spend your screen time reading something that will enrich your career/business, this is for you.   Mostly Creative:   Design Taxi: Since 2003, we’ve been gaining inspiration from brilliant ad campaigns and new product designs featured on their website. It’s no surprise that they have over 400,000 followers. If you crave new ideas or fear missing out on the innovative campaign everyone is talking about, tune in. Twitter   Creative...

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Direct Choice Inc

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It's about a unique coming together of brand, direct & digital marketing and intelligent data management and analytics in real time.

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Dec 20

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Direct Choice wishes everyone the happiest of holidays! In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene. https://foodbankcenc.org/ #happyholidays #HurricaneHelene #FoodBanks

Direct Choice wishes everyone the happiest of holidays!
In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene.
https://foodbankcenc.org/

#happyholidays #HurricaneHelene #FoodBanks ...

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Dec 16

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The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄!

The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄! ...

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Jun 26

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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨ 🥈 Silver Telly in the Insurance category for Jefferson Health Plans' "Reshape Your Medicare" campaign 🥉 Bronze Telly in the Insurance category for Blue Cross NC's "Yes Plan 2" campaign A huge thank you to our incredible team and partners for their dedication and creativity. We couldn't have done it without you! Here's to many more successful campaigns ahead. 🥂 #TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign

🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign ...

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Apr 16

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Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!

Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Feb 29

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback

Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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Dec 20

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc! #Phillyvets #GPVN #HappyHolidays

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays ...

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Dec 18

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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes

A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Aug 2

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly

Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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May 19

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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Dec 20

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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