Marketing Awards Archives

May 23, 2023

DCI Digital Campaigns Bring Home Two Awards

Last Thursday, May 18th, President and CEO Nick Lanzi had the pleasure of attending our region’s premier direct marketing awards show. Held at Manayunk’s unique Platform Thirty, The Philly DMA’s Benny Awards treated local direct marketers to another delightful evening of comradery and celebration of success. Speaking of celebrating, DCI was the proud recipient of two awards for our digital work over the past year. Our “Playbook”educational e-Book for ArmadaCare was a winner in the Digital Sales Enablement category. Developed to help ArmadaCare elevate the value of supplemental benefits to HR professionals, the Recruiting & Retention Playbook beat the control in terms of open rate, clickthrough rate and response rate. We attribute its success to the value of the content, including compelling statistics from our client, which was wrapped in a theme that clearly resonated with the needs of HR departments. In the Digital Social Media category, our “YES Plan” campaign took...

September 27, 2022

in Uncategorized

by Patricia Uhrich

What it takes to win a Telly

Filming three versions of a DRTV spot with six actors, multiple extras and props in an outdoor location is akin to herding cats in a hurricane. Fortunately, our partners at Center City Film and Video are pros at managing what looks like controlled chaos. After months of concept and script development, we watched our creative vision come together in one frenzied day of shooting. The What Matters TV spot was conceived out of a need to appeal to a broad audience during open enrollment for individual health insurance. Together with our client, Blue Cross and Blue Shield of North Carolina, we knew our spot needed a setting that could serve as a common ground for a diverse group of people. We landed on a public park. Specifically, we chose the Philadelphia Navy Yard’s Central Green which had all the ingredients needed for a one-day shoot composed of numerous scenes. After a rain...

May 20, 2022

in Uncategorized

by Patricia Uhrich

Direct Choice honored with Best of Show at Philly DMA awards

Last night’s Benny Awards Celebration was extra special on many levels. First of all, it felt so refreshing for everyone — our agency family and the greater Philly direct marketing community — to be together in person. That honestly would have been enough for an amazing night out. To our good fortune, the night became progressively better as we were awarded for our work across three marketing categories: Interactive – Social Media Winner: Blue Cross and Blue Shield of North Carolina “What Matters”. As part of a multi-channel campaign for individual health insurance, our social media campaign leveraged the star of our TV spot to garner attention. Each ad promoted affordable plans that can “check all the boxes that matter to you” for as little as $0 a month. Outdoor Campaign – Other Media Category (Outdoor, Transit, Posters, Point of Purchase): Blue Cross and Blue Shield of North Carolina “Healthy Blue +...

May 24, 2021

in Marketing

by Patricia Uhrich

A Quartet of Awards — Music to our ears.

Awards season is back for 2021 and Direct Choice is off to a strong start. Last week, our team attended a virtual presentation of the Philadelphia Direct Marketing Association’s Benjamin Franklin Awards (AKA Bennies) via Zoom. Other than the “Creative Only” category, these awards are judged based on a blend of marketing strategy, creative and response metrics. Direct Choice was recognized with awards in four categories: Integrated B-to-C Winner: Blue Cross of NC Medicare Advantage Campaign. While face-to-face sales were made impossible by the pandemic of 2020, this campaign managed to drastically increase direct sales and decrease the cost per sale. The campaign included traditional direct mail and DRTV together with new social media strategies for highly targeted marketing. Broadcast (TV or Radio) Campaign Winner: Blue Cross of NC Medicare Advantage DRTV: As part of the above campaign, we expanded our DRTV efforts with a new spot that leveraged the localized power...

May 21, 2019

in Marketing

by Beth Harvath

And the Direct Marketer of the Year award goes to….

As our DCI crew boarded the Spirit of Philadelphia for the Philly DMA Benny Awards, they knew it would be an unforgettable voyage. That’s because our very own captain, Nick Lanzi, was about to be honored as Direct Marketer of the Year for 2019! If you know Nick, then this award is not a huge surprise. If not, here are three things you need to know about DCI’s founder and president: His entrepreneurial boldness has propelled DCI from a basement home office in 1995 to one of the fastest growing companies in the Greater Philadelphia Area. (Wharton Small Business Development Center and Philadelphia Media Network’s “Philly 100” Award and Philadelphia Business Journal’s “Soaring 76” Award, 2017) He is the embodiment of what makes the Philadelphia direct marketing scene more collaborative than competitive. Nick’s unique brand of unpretentious and personal leadership is admired throughout our agency and the direct marketing sphere at large. But...

May 24, 2018

in Marketing

by Bill Rogers

DCI Earns BEST IN SHOW at PDMA Benny Awards!

“Reach for the Sky” was the theme for the Philadelphia Direct Marketing Association’s Benny Awards honoring our region’s best of direct marketing. Most in attendance would agree that we accepted that challenge and then some, after accepting three “Benny” awards, including BEST IN SHOW… ...

September 29, 2017

in Uncategorized

by Bill Rogers

Philadelphia Business Journal’s Soaring 76 recognizes our growth

Direct Choice is excited to announce that we have been recognized as one of the Philadelphia Business Journal’s Soaring 76 companies. This new distinction honors the 76 fastest growing companies in the Greater Philadelphia area based on three years of revenue. This is huge, literally…The Soaring 76 accepted nominations from 19 counties across Pennsylvania, New Jersey, and Delaware. Given the vast number of highly successful businesses in this region, we consider our inclusion to be a huge honor. “First and foremost, my appreciation goes out to our loyal clients and amazing staff,” said CEO Nick Lanzi. “They are the driving force behind our success. Our Soaring 76 ranking is a testament to their expertise and dedication.” Soaring 76 rankings are based on the percentage increase in a company’s annual revenue between 2014 and 2016. An independent accounting and consulting firm verified revenues for each company nominated for the Soaring 76....

Marketing Awards Tag

What it takes to win a Telly

Direct Choice honored with Best of Show at Philly DMA awards

A Quartet of Awards — Music to our ears.

And the Direct Marketer of the Year award goes to….

DCI Earns BEST IN SHOW at PDMA Benny Awards!

Philadelphia Business Journal’s Soaring 76 recognizes our growth

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