marketing agency Archives

October 16, 2024

Advertiser’s Survival Guide for the Final Weeks of Political Ads

By now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how much more can competing advertisers expect? And more importantly, what they can do to stand out. Three key facts about the remaining political ad spend. $569 million worth of ad time booked is already booked from October 1 through the election.* 86% of that remaining ad spend will focus on the 7 battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.* Pennsylvania has a chance at seeing the largest ad spend, including Senate GOP candidates. *Source: CNN What advertisers can do to survive the final rush of political clutter. While making a drastic decision to wait out the rest of the election season is an option, there are plenty of better ways to make intelligent use of your marketing resources. Consider these top 5 options: Look beyond overcrowded channels: While traditional...

June 21, 2024

in Marketing

by Beth Harvath

Why Use a Marketing Agency If You Have a Solid Internal Team?

A friend who works for the internal marketing department at a large international corporation recently asked me, “Why do clients choose to work with outside agencies like yours?” As someone who has spent his entire career as a creative on the agency side, I at first took offense. But my pragmatic sensibility quickly took over and after a short pause, I said, “Lots of agencies sell themselves on creative talent and brilliant ideas that may never have a chance to germinate in a corporate setting … but I think it’s often a matter of economics and urgency. By using an external agency, a company like yours can quickly ramp up to get an important campaign out the door without hiring a bunch of people.” We were out for a day of skiing, so I wasn’t in the mood to elaborate and talk shop. Looking back, I quickly realized that this was...

marketing agency Tag

Advertiser’s Survival Guide for the Final Weeks of Political Ads

Why Use a Marketing Agency If You Have a Solid Internal Team?

directchoiceinc