marketing Archives

October 16, 2024

Advertiser’s Survival Guide for the Final Weeks of Political Ads

By now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how much more can competing advertisers expect? And more importantly, what they can do to stand out. Three key facts about the remaining political ad spend. $569 million worth of ad time booked is already booked from October 1 through the election.* 86% of that remaining ad spend will focus on the 7 battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.* Pennsylvania has a chance at seeing the largest ad spend, including Senate GOP candidates. *Source: CNN What advertisers can do to survive the final rush of political clutter. While making a drastic decision to wait out the rest of the election season is an option, there are plenty of better ways to make intelligent use of your marketing resources. Consider these top 5 options: Look beyond overcrowded channels: While traditional...

June 21, 2024

in Marketing

by Beth Harvath

Why Use a Marketing Agency If You Have a Solid Internal Team?

A friend who works for the internal marketing department at a large international corporation recently asked me, “Why do clients choose to work with outside agencies like yours?” As someone who has spent his entire career as a creative on the agency side, I at first took offense. But my pragmatic sensibility quickly took over and after a short pause, I said, “Lots of agencies sell themselves on creative talent and brilliant ideas that may never have a chance to germinate in a corporate setting … but I think it’s often a matter of economics and urgency. By using an external agency, a company like yours can quickly ramp up to get an important campaign out the door without hiring a bunch of people.” We were out for a day of skiing, so I wasn’t in the mood to elaborate and talk shop. Looking back, I quickly realized that this was...

January 10, 2024

in Uncategorized

by Patricia Uhrich

Does direct mail have a powerful role in your 2024 marketing mix?

Here are 5 reasons it should. In a world of ad blockers and spam folders, direct mail feels like a safe haven for marketers and consumers alike. Even new brands are turning to direct mail to make a larger impact on key audiences. In a USPS survey, 72% of Gen Z respondents said they're "excited to discover what the mail brings every day." Let’s hit the pause button on the AI and social media hype and rediscover the power of direct mail. You may want to reshuffle the marketing mix for your 2024 campaigns. Reason #1: High Open Rates. According to Earthweb, the average person receives 100 to 120 emails per day with an open rate of between 20 and 40%. On the other hand, people in the U.S. receive an average of just 2 pieces of marketing mail per day. The Association of National Advertisers reports that up to 90% of direct mail gets...

August 30, 2023

in Uncategorized

by Patricia Uhrich

Who do you follow for inspiration?

Ideas and advice can come from anywhere outside of your own brain. The challenging part in our age of information overload is separating the wheat from the chaff as the old expression goes (and as expressions go, that’s one of the oldest with roots in the Bible). We’ve filtered out a lot of noise and distilled our list of experts down to a comfortable number of sources to follow. Whether you’re in a creative rut and need some inspiration, looking for latest marketing trends, or simply want to spend your screen time reading something that will enrich your career/business, this is for you. Mostly Creative: Design Taxi: Since 2003, we’ve been gaining inspiration from brilliant ad campaigns and new product designs featured on their website. It’s no surprise that they have over 400,000 followers. If you crave new ideas or fear missing out on the innovative campaign everyone is talking about, tune in. Twitter Creative...

July 28, 2023

in Uncategorized

by Patricia Uhrich

Top Fictional Movies and Series with an Advertising Spin

Among the many professions that are overly used among TV and movie characters, advertising professional is right up there with architect, lawyer, and doctor. Maybe it has to with so many copywriters making their way to Hollywood as screenwriters or perhaps it’s just a sexy occupation (on the surface and among those NOT in the biz). Check out our top picks for movies and series with a marketing and advertising focus. We’ve excluded documentaries from this list for the simple reason that we wanted to provide you with some light-hearted summer fun. Here’s our countdown to #1 (which we hope you’ve already predicted). 8. What Women Want (film 2000) stars Mel Gibson as a chauvinistic advertising executive who gains the ability to hear women's thoughts and uses this newfound power to his advantage. At its heart, the film is a timeless and star-studded (Gibson, Helen Hunt, Marisa Tomei, Alan Alda) romantic fantasy...

January 7, 2019

in Marketing

by Beth Harvath

BRING IT ON!

Embrace 2019 with Marketing Savvy. What will the new year bring us? That depends on what we bring to the new year. Looking back on 2018 as a 365-day learning experience, we have plenty of marketing knowledge to carry us forward. Consider these five facts as you finalize your 2019 marketing strategy. Direct mail delivers: In 2018, we saw an increased demand for oversized and dimensional mailers among our B2B clients. Smart marketers continue to invest in direct mail because the ROI is strong thanks to campaigns that are increasingly data-driven and micro-targeted. In addition, digital marketing overload has made direct mail more personal, novel and interesting, especially among Gen-Y audiences. Video views are rising: This is a trend that shows no sign of slowing down. Adding video to a website or landing page keeps visitors engaged with your site longer which leads to two important outcomes – better connections with your audience...

marketing Tag

Advertiser’s Survival Guide for the Final Weeks of Political Ads

Why Use a Marketing Agency If You Have a Solid Internal Team?

Does direct mail have a powerful role in your 2024 marketing mix?

Who do you follow for inspiration?

Top Fictional Movies and Series with an Advertising Spin

BRING IT ON!

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