Health Insurance Marketing Archives

May 23, 2023

DCI Digital Campaigns Bring Home Two Awards

Last Thursday, May 18th, President and CEO Nick Lanzi had the pleasure of attending our region’s premier direct marketing awards show. Held at Manayunk’s unique Platform Thirty, The Philly DMA’s Benny Awards treated local direct marketers to another delightful evening of comradery and celebration of success. Speaking of celebrating, DCI was the proud recipient of two awards for our digital work over the past year. Our “Playbook”educational e-Book for ArmadaCare was a winner in the Digital Sales Enablement category. Developed to help ArmadaCare elevate the value of supplemental benefits to HR professionals, the Recruiting & Retention Playbook beat the control in terms of open rate, clickthrough rate and response rate. We attribute its success to the value of the content, including compelling statistics from our client, which was wrapped in a theme that clearly resonated with the needs of HR departments. In the Digital Social Media category, our “YES Plan” campaign took...

July 20, 2021

in Marketing, Uncategorized

by Patricia Uhrich

Health plans should expect record ACA enrollments in 2022 — thanks ARP!

Back in April we promised to follow up on the American Rescue Plan’s (ARP’s) impact on the health insurance market. As you may recall, the ARP offered larger premium tax credits to a greater number of people who obtain coverage through Affordable Care Act health plans. It also created an extended special enrollment period (SEP) that’s slated to end on August 15th. Here’s the good news from the ARP’s impact on 2021 enrollments: CMS reports that over 1.2 million Americans signed up for health insurance under the extended SEP as of June 1st. 3 million consumers reduced their monthly health insurance rates by applying for additional premium tax credits. State-based marketplaces and healthcare.gov helped spur additional enrollments by promoting the SEP along with health plans. This included CMS teaming up with Stride’s Portable Benefits platform to help independent contractors enroll in an ACA health plan during a “Gig Workers Week of...

April 14, 2021

in Uncategorized

by Patricia Uhrich

American Rescue Plan equates to huge opportunities for insurers

Here at Direct Choice, we’re capitalizing on a new wave of marketing opportunities for our health insurance clients brought on by the American Rescue Plan (ARP). That’s the self-aggrandizing title for what you may more readily recognize as the most recent COVID-19 stimulus/relief package. Signed into law on March 11, 2021, Biden’s $1.2 trillion package includes direct stimulus payments, extended unemployment benefits, expanded child tax credits and other safety nets for struggling Americans. One of the less publicized aspects of the plan includes a big win for people without employer-provided health insurance, including middle-income folks. Here’s a breakdown of how the new law is expanding access to affordable health insurance for Americans in 2021 and 2022: Larger premium tax credits According to HHS.gov, monthly premiums will decrease by an average of $50 per person after credits. Four out of five enrollees (up from 69% pre-ARP) will be able to find a plan for...

Health Insurance Marketing Tag

Health plans should expect record ACA enrollments in 2022 — thanks ARP!

American Rescue Plan equates to huge opportunities for insurers

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