Advertiser’s Survival Guide for the Final Weeks of Political Ads
By now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how much more can competing advertisers expect? And more importantly, what they can do to stand out. Three key facts about the remaining political ad spend. $569 million worth of ad time booked is already booked from October 1 through the election.* 86% of that remaining ad spend will focus on the 7 battleground states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.* Pennsylvania has a chance at seeing the largest ad spend, including Senate GOP candidates. *Source: CNN What advertisers can do to survive the final rush of political clutter. While making a drastic decision to wait out the rest of the election season is an option, there are plenty of better ways to make intelligent use of your marketing resources. Consider these top 5 options: Look beyond overcrowded channels: While traditional...
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