direct mail Archives

January 10, 2024

Does direct mail have a powerful role in your 2024 marketing mix?

Here are 5 reasons it should. In a world of ad blockers and spam folders, direct mail feels like a safe haven for marketers and consumers alike. Even new brands are turning to direct mail to make a larger impact on key audiences. In a USPS survey, 72% of Gen Z respondents said they're "excited to discover what the mail brings every day." Let’s hit the pause button on the AI and social media hype and rediscover the power of direct mail. You may want to reshuffle the marketing mix for your 2024 campaigns. Reason #1: High Open Rates. According to Earthweb, the average person receives 100 to 120 emails per day with an open rate of between 20 and 40%. On the other hand, people in the U.S. receive an average of just 2 pieces of marketing mail per day. The Association of National Advertisers reports that up to 90% of direct mail gets...

March 14, 2022

in Marketing

by Patricia Uhrich

USPS Boosts Savings in 2022 Promotions for Marketers

It’s no secret that the USPS loves commercial mail. While last year’s first-class mail volumes fell to their lowest since 1971, marketing mail was on the rise in 2021. That must be one of the reasons why the postal service is encouraging marketers to innovate and save with six special promotions throughout the year. Many of these special promotions are offering increased discounts compared to last year. Some quick facts on these programs and why you may want to take advantage: 4% Tactile, Sensory & Interactive Promotion (now through July 31): Perhaps you’ve always wanted to test an interactive pop-up format or a mailer with special textures, visuals, or sound? With this discount, which has been doubled for 2022, you can help offset the added production and first-class mailing costs. Besides making a big impression in the mail, you may discover the added cost is worth the boost in response/sales regardless of...

January 7, 2019

in Marketing

by Beth Harvath

BRING IT ON!

Embrace 2019 with Marketing Savvy. What will the new year bring us? That depends on what we bring to the new year. Looking back on 2018 as a 365-day learning experience, we have plenty of marketing knowledge to carry us forward. Consider these five facts as you finalize your 2019 marketing strategy. Direct mail delivers: In 2018, we saw an increased demand for oversized and dimensional mailers among our B2B clients. Smart marketers continue to invest in direct mail because the ROI is strong thanks to campaigns that are increasingly data-driven and micro-targeted. In addition, digital marketing overload has made direct mail more personal, novel and interesting, especially among Gen-Y audiences. Video views are rising: This is a trend that shows no sign of slowing down. Adding video to a website or landing page keeps visitors engaged with your site longer which leads to two important outcomes – better connections with your audience...

direct mail Tag

Does direct mail have a powerful role in your 2024 marketing mix?

USPS Boosts Savings in 2022 Promotions for Marketers

BRING IT ON!

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