Five Top Trends Reshaping Marketing In 2025
Survival in the marketing world has always been about evolving with societal and technological trends. What’s different today is the pace of evolution, especially on the technology side. If you feel like innovation is accelerating in every direction, you’re correct and AI is a major force behind it. That’s why AI is number one in our top five trends. AI-Driven Personalization at Scale AI continues to revolutionize how brands engage with consumers. Now, AI is enabling us to build more hyper-personalized marketing strategies and unique customer experiences at scale. Tools like AI-powered chatbots, predictive analytics, and dynamic content generation helps us anticipate customer needs and create tailored offers in real-time. We’ve already become accustomed to seeing incredibly on-target ads and product recommendations on various platforms, all thanks to AI analyzing our browsing behavior and past purchases. Source: www.grandviewresearch.com/industry-analysis/artificial-intelligence-marketing-market-report The Rise of Zero-Party Data The term “zero-party data” was coined by Forrester in...
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