That’s the Spirit! Creative ideas for giving back during the holidays
Feeling challenged to come up with an event more interesting than a toy drive or canned food collection? Look no further than the agency world. Marketers are known to turn their fundraising up to 11 during the holidays (perhaps they feel a bit guilty for all of the crass consumerism). Last year for example, a Toronto agency auctioned off some of their prestigious awards via Instagram (including this gold Clio) as a means of raising funds for their favorite non-profit. If you’ve been following Direct Choice, then you may recall voting for our Ugly Sweaters or Holiday Album Covers to raise money via Facebook. Both of those holiday campaigns motivated our staff, friends and clients to join together for a good cause. This doesn’t mean you have to create a social media campaign to get creative. Consider these alternatives: Auction off some perks within your organization During a holiday party, you could auction-...
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