How do this year’s Super Bowl ads stand up to an all-time top 10?
First of all, know that this post is not a review of this year’s Super Bowl Ads. We’ll leave the comparing and critiquing up to you. Instead, this is about embracing the originality, creativity and boldness of previous spots which have left a lasting impression. The latest compilation of this year’s ads, which you can view here, have some standouts for sure with one being Michelob’s The Ultra Hustle. But compared to the classics below, don’t expect to see this year’s crop of ads to show up on a future top 10 list (or even a top 100). Today’s marketers and their agencies should jump into our wayback machine and see what it takes to land a spot in the hall of fame that exists in our collective memories of Super Bowl Ads. Reminisce with our top 10 favorites in chronological order: Coca-Cola "Mean Joe Greene" (1979) One of the most heartwarming commercials...
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