“What Matters”

Date

December 1, 2022

Client

Blue Cross Blue Shield of NC

Campaign

"What Matters"

Marketing Tactic

Multi-channel, Direct Mail, DRTV, Digital, Social, Radio

Awards

2022 Telly award for TV. PDMA Benny Award for interactive - social media.

An open enrollment campaign that checks all the boxes

Challenge:  Motivating consumers to switch plans during the annual open enrollment period often comes down price. While almost all consumers in North Carolina are aware of the Blue Cross and Blue Shield of North Carolina (BCBSNC) brand, many still view their products as expensive.

 

Solution:  We focused on the affordability of plans available for as little as a $0 premium that “check all the boxes that matter to you”. The campaign also highlighted exclusive benefits that come with choosing Blue Cross NC over others at the same price point.