Challenge: Motivating consumers to switch plans during the annual open enrollment period often comes down price. While almost all consumers in North Carolina are aware of the Blue Cross and Blue Shield of North Carolina (BCBSNC) brand, many still view their products as expensive.
Solution: We focused on the affordability of plans available for as little as a $0 premium that “check all the boxes that matter to you”. The campaign also highlighted exclusive benefits that come with choosing Blue Cross NC over others at the same price point.
