“Ready for Next”

Date

April 8, 2020

Client

Broadridge

Campaign

"Ready for Next"

Marketing Tactic

Direct Mail, Branding, Emails, Outbound Calls

Opening doors to a new frontier

Challenge: While Broadridge is well-known as a leading provider of communications solutions in the financial sector, their expansion into healthcare required a lift in awareness and interest among the C-suite.

 

Solution: Capture the attention of decision-makers with a direct appeal to their business needs and objectives. This dimensional box mailing, combined with follow-up calls, opened the door to new high-value business relationships.