“Future Proof”

Date

April 30, 2018

Client

Highmark

Campaign

“Future proof” Renewal

Marketing Tactic

Direct Mail, Email, Digital Renewal, Landing Page

Award

IMCA Showcase Award of Excellence

On the fast track with confidence

Challenge: During the Annual Open Enrollment for individual health insurance, member retention is key. Highmark needed to streamline their annual renewal process in a way that would drive early decisions and create an easy path to re-enrollment.

 

Solution: While promoting a simplified enrollment process that included personalized landing pages, our multi-touch campaign reinforced the added confidence and empowerment that comes with Highmark’s health plans.