“Be Ready”

Date

August 29, 2018

Client

Highmark

Campaign

"Be Ready"

Marketing Tactic

Direct Mail, Digital Renewal, Email, Microsite

Life happens fast. Be Ready for Anything.

Challenge: Young adults and low-income populations remain largely uninsured even though both groups typically qualify for subsidies that make health insurance quite affordable. Young adults assume they can live without it and low-income groups assume coverage is too expensive.

 

Solution: Tackle the misconceptions with a visually arresting and thought-provoking campaign that inspires our audiences to think differently about health insurance.

 

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