February 4, 2020
Test yourself with our Super Bowl advertising trivia
There’s really no point in adding to the commentary about this year’s forgettable Super Bowl ads. Seriously, do you recall...
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News
January 15, 2020
THREE MEGA-ISSUES FOR MARKETERS IN 2020 and how we need to address them
If your New Year’s resolutions include staying ahead of the curve, this article is for you. We’ve separated the wheat...
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November 19, 2019
That’s the Spirit! Creative ideas for giving back during the holidays
Feeling challenged to come up with an event more interesting than a toy drive or canned food collection? Look no...
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October 3, 2019
Medicare Advantage Plans Enter a New Age of Innovation and Competition
When your business is heavily regulated by the federal government, innovation and progress don’t come easy. Such is the case...
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September 3, 2019
Back-to-College: Reaching tomorrow’s most valuable consumers today
Now that U.S. campuses are beginning to fill with nearly 20 million students, it’s a good time to consider what...
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August 12, 2019
Non-traditional cures for summertime marketing blues
Reaching people by traditional media in the summer can be difficult. Your audience may be on vacation or enjoying the...
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July 17, 2019
Taking cues from nature to give marketing a boost
Continuing along the “green” path established in our previous post, Tapping into Conscious Consumerism?, we’ve been looking into the ways...
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June 20, 2019
Tapping into Conscious Consumerism?
Be Aware of These Four Cautionary Tips. As we advance toward the 2020 election, climate change is rising to the top...
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May 21, 2019
And the Direct Marketer of the Year award goes to….
As our DCI crew boarded the Spirit of Philadelphia for the Philly DMA Benny Awards, they knew it would be...
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May 9, 2019
Overcoming bad press: college marketers vs. student debt crisis
In our previous posts, we learned how college marketers are applying marketing solutions to the problems of a declining customer...
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The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄!
🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!
Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback
To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes
Open Enrollment is here! We had so much fun with our partners from @centercityfilmvideo filming 🎥 an ACA Open Enrollment commercial for @BlueCrossNC 💙🧳promoting their “Yes” Plan that has it all. Did we have fun? That’s a BIG YES! 📈When it comes to lead generation marketing in healthcare, our successful campaigns speak for themselves. #aca #openenrollment #healthcare #bcncyesplan
Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly
Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing
This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays
Lot’s of fun was had by all at DCI’s annual holiday party held at #333belrosebarandgrill Great food and our traditional white elephant, but with a little change up at the end to keep things interesting 😊. Thanks Nick!
Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards