October 24, 2022
Insurance Ads Gone Wild – A Brief History
Pure genius. That was the phrase that came to mind when we clicked on the YouTube page for Liberty Mutual’s...
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News
September 27, 2022
What it takes to win a Telly
Filming three versions of a DRTV spot with six actors, multiple extras and props in an outdoor location is akin...
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July 19, 2022
Summer Reads for the Marketing Obsessed
If you’re reading for escapism, this list isn’t for you. Maybe check out some smart beach reads suggested by NPR....
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June 1, 2022
Pride Month. It’s about more than waving a rainbow flag.
With so many brands jumping on the rainbow bandwagon every June, it’s not surprising that the LGBTQ+ community may find...
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May 20, 2022
Direct Choice honored with Best of Show at Philly DMA awards
Last night’s Benny Awards Celebration was extra special on many levels. First of all, it felt so refreshing for everyone...
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April 28, 2022
Brand Advertising and Direct Marketing – aka Beauty and the Beast.
by Bill Rogers Many years before joining Direct Choice, I strolled into a creative presentation with Progressive.com weary from an early...
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March 14, 2022
USPS Boosts Savings in 2022 Promotions for Marketers
It’s no secret that the USPS loves commercial mail. While last year’s first-class mail volumes fell to their lowest since...
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February 16, 2022
What the HEALTH just happened with Super Bowl ads?
If you’re looking for the typical review of the best Super Bowl ads, you can count on AdAge or Adweek...
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January 18, 2022
Important Trends for Direct Mail, Digital and TV for 2022…
Because getting left behind is not an option. You don’t have to be a trendsetter to be relevant. In fact, it’s...
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December 16, 2021
New Year’s Resolution: Update your profile pics! Quick advice and free tools for a smart refresh.
Who was the President when you last updated your profile pics? If you answered anyone other than Biden, it’s probably...
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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!
Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback
To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes
Open Enrollment is here! We had so much fun with our partners from @centercityfilmvideo filming 🎥 an ACA Open Enrollment commercial for @BlueCrossNC 💙🧳promoting their “Yes” Plan that has it all. Did we have fun? That’s a BIG YES! 📈When it comes to lead generation marketing in healthcare, our successful campaigns speak for themselves. #aca #openenrollment #healthcare #bcncyesplan
Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly
Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing
This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays
Lot’s of fun was had by all at DCI’s annual holiday party held at #333belrosebarandgrill Great food and our traditional white elephant, but with a little change up at the end to keep things interesting 😊. Thanks Nick!
Kudos for Direct Choice at the PDMA Benny Awards last night. DCI won the top award in 3 categories PLUS WON BEST IN SHOW! Congrats to ALL #PDMA #bennyawards
Here`s something many of us can relate to in the era of virtual meetings - enjoy a good laugh and Happy Holidays from the DCI team! #virtualbloopers #Happyholidays #happyholidays2021