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August 12, 2019

Non-traditional cures for summertime marketing blues

Reaching people by traditional media in the summer can be difficult. Your audience may be on vacation or enjoying the...

July 17, 2019

by Patricia Uhrich

Taking cues from nature to give marketing a boost

Continuing along the “green” path established in our previous post, Tapping into Conscious Consumerism?, we’ve been looking into the ways...

June 20, 2019

by Beth Harvath

Tapping into Conscious Consumerism?

Be Aware of These Four Cautionary Tips. As we advance toward the 2020 election, climate change is rising to the top...

May 21, 2019

by Beth Harvath

And the Direct Marketer of the Year award goes to….

As our DCI crew boarded the Spirit of Philadelphia for the Philly DMA Benny Awards, they knew it would be...

May 9, 2019

by Beth Harvath

Overcoming bad press: college marketers vs. student debt crisis

In our previous posts, we learned how college marketers are applying marketing solutions to the problems of a declining customer...

April 25, 2019

by Beth Harvath

Would you settle for a 30% retention rate? Neither should colleges.

In our last blog, Higher education is desperate to lure more of Gen Z. How will they succeed?, we focused...

April 4, 2019

by Beth Harvath

Higher education is desperate to lure more of Gen Z. How will they succeed?

In our next few blog posts, we’ll explore a score of challenges faced by colleges and universities across the U.S....

March 6, 2019

by Beth Harvath

Three Marketing Lessons from Bryce Harper

Don’t underestimate the value of brand building. Before signing his record-setting contract with the Phils, Bryce was busy scoring endorsement deals...

February 5, 2019

by Beth Harvath

Super Bowl LIII Ads: SUPER-FUNNY or SUPER-FAIL?

Super Bowl advertisers fearlessly go for the laugh. With an audience as monstrous and diverse as the Super Bowl, are brands...