October 3, 2019
Medicare Advantage Plans Enter a New Age of Innovation and Competition
When your business is heavily regulated by the federal government, innovation and progress don’t come easy. Such is the case...
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News
September 3, 2019
Back-to-College: Reaching tomorrow’s most valuable consumers today
Now that U.S. campuses are beginning to fill with nearly 20 million students, it’s a good time to consider what...
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August 12, 2019
Non-traditional cures for summertime marketing blues
Reaching people by traditional media in the summer can be difficult. Your audience may be on vacation or enjoying the...
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July 17, 2019
Taking cues from nature to give marketing a boost
Continuing along the “green” path established in our previous post, Tapping into Conscious Consumerism?, we’ve been looking into the ways...
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June 20, 2019
Tapping into Conscious Consumerism?
Be Aware of These Four Cautionary Tips. As we advance toward the 2020 election, climate change is rising to the top...
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May 21, 2019
And the Direct Marketer of the Year award goes to….
As our DCI crew boarded the Spirit of Philadelphia for the Philly DMA Benny Awards, they knew it would be...
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May 9, 2019
Overcoming bad press: college marketers vs. student debt crisis
In our previous posts, we learned how college marketers are applying marketing solutions to the problems of a declining customer...
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April 25, 2019
Would you settle for a 30% retention rate? Neither should colleges.
In our last blog, Higher education is desperate to lure more of Gen Z. How will they succeed?, we focused...
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April 4, 2019
Higher education is desperate to lure more of Gen Z. How will they succeed?
In our next few blog posts, we’ll explore a score of challenges faced by colleges and universities across the U.S....
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March 6, 2019
Three Marketing Lessons from Bryce Harper
Don’t underestimate the value of brand building. Before signing his record-setting contract with the Phils, Bryce was busy scoring endorsement deals...
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