Advertiser’s Survival Guide for the Final Weeks of Political Ads
By now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how...
Continue ReadingBy now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how...
Continue ReadingIn our continuing series on generational marketing, we’re moving down the timeline from Gen Z to Gen Y. Among the...
Continue ReadingA friend who works for the internal marketing department at a large international corporation recently asked me, “Why do clients...
Continue ReadingAs the college class of ’24 launches their mortar boards into the air, they should be celebrating more than academic...
Continue ReadingOn April 8th, this writer will be taking part in a momentous astronomical event that’s proving to be an equally...
Continue ReadingNew Networks. New AI Tools. Facebook turned 20 last month. Twitter/X turns 18 this month. Teens who quickly adapted to TikTok...
Continue ReadingDoor Dash “All the Ads” Super Bowl Giveaway If you caught the post-Super Bowl Late Show, you heard Stephen Colbert joke...
Continue ReadingHere are 5 reasons it should. In a world of ad blockers and spam folders, direct mail feels like a safe...
Continue ReadingAmid the holiday madness and crass consumerism, a message of charitable giving is a welcome break. Whether it’s a simple...
Continue ReadingOur undying love of digital media over the past decade has driven a historic revolution in marketing. Such massive transformations...
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