News

Advertiser’s Survival Guide for the Final Weeks of Political Ads

By now, you’ve already heard that 2024 election spending is on track to be a record-breaker. The question is how...

September 4, 2024

GEN Y: OUR BIGGEST & BADDEST GENERATION

In our continuing series on generational marketing, we’re moving down the timeline from Gen Z to Gen Y. Among the...

June 21, 2024

by Beth Harvath

Why Use a Marketing Agency If You Have a Solid Internal Team?

A friend who works for the internal marketing department at a large international corporation recently asked me, “Why do clients...

May 16, 2024

GEN Z’s Rapid Economic Recovery: What You Need to Know

As the college class of ’24 launches their mortar boards into the air, they should be celebrating more than academic...

April 2, 2024

by Bill Rogers

2024 Solar Eclipse Spotlights the Value of Event Marketing

On April 8th, this writer will be taking part in a momentous astronomical event that’s proving to be an equally...

January 10, 2024

Does direct mail have a powerful role in your 2024 marketing mix?

Here are 5 reasons it should. In a world of ad blockers and spam folders, direct mail feels like a safe...

November 27, 2023

Why Holiday Giving Is Good Business #GivingTuesday #HolidayGiving

Amid the holiday madness and crass consumerism, a message of charitable giving is a welcome break. Whether it’s a simple...

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It's about a unique coming together of brand, direct & digital marketing and intelligent data management and analytics in real time.

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Dec 16

The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄! ...

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Jun 26

🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign ...

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Apr 16

Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Feb 29

Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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Dec 20

To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays ...

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Dec 18

A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Nov 2

Open Enrollment is here! We had so much fun with our partners from @centercityfilmvideo filming 🎥 an ACA Open Enrollment commercial for @BlueCrossNC 💙🧳promoting their “Yes” Plan that has it all. Did we have fun? That’s a BIG YES! 📈When it comes to lead generation marketing in healthcare, our successful campaigns speak for themselves. #aca #openenrollment #healthcare #bcncyesplan ...

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Aug 2

Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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May 19

Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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Dec 20

This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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Dec 12

Lot’s of fun was had by all at DCI’s annual holiday party held at #333belrosebarandgrill Great food and our traditional white elephant, but with a little change up at the end to keep things interesting 😊. Thanks Nick! ...

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May 20