We live in interesting times, not just on the global political stage but also in the world of retail marketing. In recent years consumers have rapidly taken control of the buying process and expect a memorable customer experience (CX) along the way....
Continue ReadingIf this were a LinkedIn review it would be full of details on Sal’s incredible work ethic, industry experience, and technical accounting savvy. We decided to get a little more personal as we turned our spotlight on the man behind the numbers: The title “Controller” sounds all knowing and powerful. How would you describe it (in brief)? Sal: The title of Controller, in my instance, is mostly related to finance and human resources and ensuring those areas of the company are properly managed. I’m certainly not all-powerful… If anything, I feel as though everyone here is my boss! In DCI’s holiday sweater competition, you went for the real deal – a classically hideous holiday garment. Was that sweater already hanging in your closet? Sal: The sweater was not hanging in my closet but in my friend’s closet. I was not about to go out and buy a garment I would not wear ever again. Call...
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Our New Year’s celebration would not be complete without raising a glass to our clients in thanks for an amazing year. If we could bottle success, DCI’s 2017 would become a much sought-after vintage. Here’s a short list of why we are incredibly thankful for the past year… RECOGNITION of our growth: The Wharton Small Business Development Center, the Entrepreneurs’ Forum of Greater Philadelphia and the Philadelphia Media Network’s Philadelphia 100® ranked us as one of the region’s fastest-growing, privately held companies Philadelphia Business Journal’s Soaring 76 honored us as on the region’s fastest growing companies HONORS for our work: Two awards for our healthcare clients from the 24th National Health Information Awards Program Two awards for excellence from the Insurance Marketing & Communications Association Conference and Showcase Three Benny awards from the Philadelphia Direct Marketing Association CAMARADERIE in serving the community: Joined together in numerous activities supporting the For Pete’s Sake Cancer Respite Foundation Volunteered...
Continue ReadingWe’ve been trying to tear Beth away from her clients for a short interview all summer long. Eventually, we stole her phone and locked her out of her computer, so she had no choice but to answer our silly questions. One morning when the coffee maker was on the fritz, everyone was calling to order coffee for meetings. You chose to go to work on the coffee maker and had it fixed in no time. What do you think that says about you? Beth: I am always up for a challenge! From coffee makers to find the right approach to marketing popsicles to Eskimos – I believe we can solve anything we put our minds to. Besides, fixing the machine was much faster than leaving to pick up coffee. What’s the most common problem you have to solve for clients? Beth: Making sure that we align our overall solutions or campaigns with a measurable...
Continue ReadingThis week we had the pleasure of joining a number of growing businesses at the Crystal Tea Room for the Philadelphia 100 awards gala. For those unfamiliar, The Philadelphia 100 is a merit-based program. Only companies that are among the region’s fastest growing, privately-held companies are eligible. We were beyond thrilled to learn that Direct Choice Inc. was among the top 100. Being ranked in the top 100 is such an honor given the history of the awards, which were founded in 1988 by The Entrepreneurs' Forum of Greater Philadelphia and the Wharton Small Business Development Center. All applicants must be an independent privately held corporation, proprietorship, or partnership and are required to provide a full three-year sales history. Although we cannot claim to have originated this phrase, it could not be truer for DCI: The success of our clients is the only valid measure of our own. “It’s been exciting and fruitful to play a role in the growth of...
Continue ReadingDirect Choice is excited to announce that we have been recognized as one of the Philadelphia Business Journal’s Soaring 76 companies. This new distinction honors the 76 fastest growing companies in the Greater Philadelphia area based on three years of revenue. This is huge, literally…The Soaring 76 accepted nominations from 19 counties across Pennsylvania, New Jersey, and Delaware. Given the vast number of highly successful businesses in this region, we consider our inclusion to be a huge honor. “First and foremost, my appreciation goes out to our loyal clients and amazing staff,” said CEO Nick Lanzi. “They are the driving force behind our success. Our Soaring 76 ranking is a testament to their expertise and dedication.” Soaring 76 rankings are based on the percentage increase in a company’s annual revenue between 2014 and 2016. An independent accounting and consulting firm verified revenues for each company nominated for the Soaring 76....
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Direct Choice, Inc. was selected as a two-time winner in the 24th annual National Health Information AwardsSM. This program recognizes the nation’s best consumer health information programs and materials. Direct Choice, Inc brought home the following awards: - CareFirst “First Feels Good” DM Enrollment Package received a Merit Award for Direct Mail. - Independence Blue Cross Urgent Care “Know Where to Go” DM Package received a Bronze Award for Direct Mail. “We are honored to be recognized by the esteemed National Health Information Awards program for not one but two projects,” said Reem Massella, VP of Marketing Services, “I could not be prouder of our team here at Direct Choice. And a special heartfelt thank you to our wonderful clients at CareFirst and Independence Blue Cross, who inspire us to excel, every day!” Founded in 1995, Direct Choice is an award-winning full-service marketing and advertising firm that partners with clients in highly-regulated industries (healthcare, pharmaceuticals, financial services,...
Continue ReadingPHILADELPHIA – August 7, 2017 –Direct Choice, Inc., a leading Mid-Atlantic full-service marketing and advertising agency, announced today that industry veteran Scott Morrison has joined the company as president of its Customer Experience (CX) division. Morrison will lead the agency’s new CX division, which will focus on helping clients improve and increase positive customer experiences through CX data-driven communications. He brings to the role more than 25 years of experience developing and implementing highly profitable multi-channel CRM programs. “While CX isn’t a new concept, the tools and technologies for capturing and classifying customer feedback have evolved dramatically over the last two years – something many businesses are still struggling to fully leverage,” said Morrison. “Direct Choice’s CX improvement processes and tools will help clients better identify and transform their CX data assets into highly personalized communications that enhance customer experiences across all touchpoints.” Before joining the agency, Morrison served as executive vice president for Fulcrum Analytics, a longstanding partner of Direct Choice for over 20 years. Earlier in his career, he also worked with Direct Choice President and CEO, Nick Lanzi, at Devon Direct Marketing, the second largest independent direct marketing agency in the U.S. before it was purchased by Euro RSCG. “Having worked with Scott for many years, time and...
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Springtime in Philly is when agencies gather to celebrate the best of best in direct marketing with the Philadelphia Direct Marketing Association (PDMA). This year, Direct Choice is proud to be counted among those who brought home a Benjamin Franklin Award or three. We are elated for the teams who worked tirelessly to achieve standout results, brilliant creative and the following PDMA Benny Awards: 1. Best Website (creative only) Award: CareFirst Birthday 65+ Medicare Supplement, First Feels Good. This website supported a broader campaign aimed at helping Maryland residents feel good about aging into Medicare with the help of CareFirst. It’s bright, empowering and incredibly user-friendly. 2. Cutting Room Floor Award: Mutual of Omaha, Sweets. Although it was never chosen to be tested in the market, the emotional appeal and feel-good imagery of this direct mail piece for Juvenile Whole Life captured the judging panel’s attention and votes. 3. Honorable Mention for Best Creative, Direct Mail...
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Direct Choice wishes everyone the happiest of holidays!
In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene.
https://foodbankcenc.org/
#happyholidays #HurricaneHelene #FoodBanks
The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄!
🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!!
Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback
To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes
Open Enrollment is here! We had so much fun with our partners from @centercityfilmvideo filming 🎥 an ACA Open Enrollment commercial for @BlueCrossNC 💙🧳promoting their “Yes” Plan that has it all. Did we have fun? That’s a BIG YES! 📈When it comes to lead generation marketing in healthcare, our successful campaigns speak for themselves. #aca #openenrollment #healthcare #bcncyesplan
Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly
Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing
This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays
Lot’s of fun was had by all at DCI’s annual holiday party held at #333belrosebarandgrill Great food and our traditional white elephant, but with a little change up at the end to keep things interesting 😊. Thanks Nick!
