How to beat the summer heat in Scottsdale
When Mother Nature brings the heat to Arizona, the residents get creative. Where else is dashboard baking a culinary art form? Click image to watch video Still, the 110-degree temps were of no concern to Reem Massella as she landed in Scottsdale on June 25th. Her goal was to beat the heat brought by the competitors at this year’s Insurance Marketing & Communications Association (IMCA) Conference and Showcase. Now in its 59th year, IMCA recognizes some of the hottest work in insurance marketing and communications. Entries come from across North America with competitors ranging from top insurers and brokerage firms to independent advertising and marketing agencies of all sizes. We’re proud to report that Direct Choice Inc. beat the heat with two awards: - Award of Excellence (Divi6sion III Marketing Communications, Single Item, Sales/Marketing/Branding Promotion under $15K) for the Blue Cross and Blue Shield of North Carolina “Medicare Made Simple” Guide - Award of Excellence (Division III Marketing...
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