Five last-minute tips for maximizing year-end charitable campaigns
If you’re a non-profit marketer, hopefully your year-end campaign strategy is close to launching. The point of this post is to ensure your best made plans DO NOT go awry. Better yet, let’s hope they add fuel to an already glowing campaign. 1) Avoid launching on Giving Tuesday: While integrating Giving Tuesday into your social and email campaign is important, it’s too crowded with competing messages to serve as a launch date. Ideally, you should launch before Thanksgiving. 2) Consider testing your direct mail approach: Many organizations have a proven format that they recycle for year-end campaigns. Now’s a good time to test something new. Ideally an A/B split test if you have a volume of at least 5,000 or whatever it takes for you to get 100 responses from your audience. Some ideas to consider: Make it more personal. Be sure to personally thank existing donors and focus on...
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