Direct Choice Announces Partnership with Phoenix Marketing International to Offer Holistic CX Improvement Services
PHILADELPHIA, Pa. and BOSTON, Mass. – October 2, 2017 –Direct Choice Inc., a full-service marketing, and advertising agency, today announced it has formed a partnership with Phoenix Marketing International, a global research firm, to offer end-to-end customer experience (CX) services. The partnership will help companies expand and improve the actionability of their CX data assets to drive highly personalized multi-channel communications. Unlike many software-based CX solutions currently available, Direct Choice and Phoenix Marketing consult with businesses to better understand the goals, objectives, and challenges of their CX efforts, then assess and improve the quality of existing CX operations and data. From that strengthened CX data, highly personalized communications are delivered, tested and optimized to enhance customer experiences across all touchpoints. “There’s a prevailing misconception in the CX world that more data is the answer; however, too few companies are fully leveraging the CX data they already have, not to mention transforming this...
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