Bill Rogers, Author at DCI

October 25, 2017

This week we had the pleasure of joining a number of growing businesses at the Crystal Tea Room for the Philadelphia 100 awards gala. For those unfamiliar, The Philadelphia 100 is a merit-based program. Only companies that are among the region’s fastest growing, privately-held companies are eligible. We were beyond thrilled to learn that Direct Choice Inc. was among the top 100. Being ranked in the top 100 is such an honor given the history of the awards, which were founded in 1988 by The Entrepreneurs' Forum of Greater Philadelphia and the Wharton Small Business Development Center. All applicants must be an independent privately held corporation, proprietorship, or partnership and are required to provide a full three-year sales history. Although we cannot claim to have originated this phrase, it could not be truer for DCI: The success of our clients is the only valid measure of our own. “It’s been exciting and fruitful to play a role in the growth of...

October 3, 2017

in CX

by Bill Rogers

Direct Choice Announces Partnership with Phoenix Marketing International to Offer Holistic CX Improvement Services

PHILADELPHIA, Pa. and BOSTON, Mass. – October 2, 2017 –Direct Choice Inc., a full-service marketing, and advertising agency, today announced it has formed a partnership with Phoenix Marketing International, a global research firm, to offer end-to-end customer experience (CX) services. The partnership will help companies expand and improve the actionability of their CX data assets to drive highly personalized multi-channel communications. Unlike many software-based CX solutions currently available, Direct Choice and Phoenix Marketing consult with businesses to better understand the goals, objectives, and challenges of their CX efforts, then assess and improve the quality of existing CX operations and data. From that strengthened CX data, highly personalized communications are delivered, tested and optimized to enhance customer experiences across all touchpoints. “There’s a prevailing misconception in the CX world that more data is the answer; however, too few companies are fully leveraging the CX data they already have, not to mention transforming this...

September 29, 2017

in Uncategorized

by Bill Rogers

Philadelphia Business Journal’s Soaring 76 recognizes our growth

Direct Choice is excited to announce that we have been recognized as one of the Philadelphia Business Journal’s Soaring 76 companies. This new distinction honors the 76 fastest growing companies in the Greater Philadelphia area based on three years of revenue. This is huge, literally…The Soaring 76 accepted nominations from 19 counties across Pennsylvania, New Jersey, and Delaware. Given the vast number of highly successful businesses in this region, we consider our inclusion to be a huge honor. “First and foremost, my appreciation goes out to our loyal clients and amazing staff,” said CEO Nick Lanzi. “They are the driving force behind our success. Our Soaring 76 ranking is a testament to their expertise and dedication.” Soaring 76 rankings are based on the percentage increase in a company’s annual revenue between 2014 and 2016. An independent accounting and consulting firm verified revenues for each company nominated for the Soaring 76....

August 28, 2017

in Uncategorized

by Bill Rogers

Direct Choice, Inc. Wins Award in 2017 National Health Information Awards Program

Direct Choice, Inc. was selected as a two-time winner in the 24th annual National Health Information AwardsSM. This program recognizes the nation’s best consumer health information programs and materials. Direct Choice, Inc brought home the following awards: - CareFirst “First Feels Good” DM Enrollment Package received a Merit Award for Direct Mail. - Independence Blue Cross Urgent Care “Know Where to Go” DM Package received a Bronze Award for Direct Mail. “We are honored to be recognized by the esteemed National Health Information Awards program for not one but two projects,” said Reem Massella, VP of Marketing Services, “I could not be prouder of our team here at Direct Choice. And a special heartfelt thank you to our wonderful clients at CareFirst and Independence Blue Cross, who inspire us to excel, every day!” Founded in 1995, Direct Choice is an award-winning full-service marketing and advertising firm that partners with clients in highly-regulated industries (healthcare, pharmaceuticals, financial services,...

August 7, 2017

in Uncategorized

by Bill Rogers

Direct Choice, Inc. Hires Top Analytics and Marketing Expert Scott Morrison to Lead New CX Division

PHILADELPHIA – August 7, 2017 –Direct Choice, Inc., a leading Mid-Atlantic full-service marketing and advertising agency, announced today that industry veteran Scott Morrison has joined the company as president of its Customer Experience (CX) division. Morrison will lead the agency’s new CX division, which will focus on helping clients improve and increase positive customer experiences through CX data-driven communications. He brings to the role more than 25 years of experience developing and implementing highly profitable multi-channel CRM programs. “While CX isn’t a new concept, the tools and technologies for capturing and classifying customer feedback have evolved dramatically over the last two years – something many businesses are still struggling to fully leverage,” said Morrison. “Direct Choice’s CX improvement processes and tools will help clients better identify and transform their CX data assets into highly personalized communications that enhance customer experiences across all touchpoints.” Before joining the agency, Morrison served as executive vice president for Fulcrum Analytics, a longstanding partner of Direct Choice for over 20 years. Earlier in his career, he also worked with Direct Choice President and CEO, Nick Lanzi, at Devon Direct Marketing, the second largest independent direct marketing agency in the U.S. before it was purchased by Euro RSCG. “Having worked with Scott for many years, time and...

July 6, 2017

in Marketing

by Bill Rogers

How to beat the summer heat in Scottsdale

When Mother Nature brings the heat to Arizona, the residents get creative. Where else is dashboard baking a culinary art form? Click image to watch video Still, the 110-degree temps were of no concern to Reem Massella as she landed in Scottsdale on June 25th. Her goal was to beat the heat brought by the competitors at this year’s Insurance Marketing & Communications Association (IMCA) Conference and Showcase. Now in its 59th year, IMCA recognizes some of the hottest work in insurance marketing and communications. Entries come from across North America with competitors ranging from top insurers and brokerage firms to independent advertising and marketing agencies of all sizes. We’re proud to report that Direct Choice Inc. beat the heat with two awards: - Award of Excellence (Divi6sion III Marketing Communications, Single Item, Sales/Marketing/Branding Promotion under $15K) for the Blue Cross and Blue Shield of North Carolina “Medicare Made Simple” Guide - Award of Excellence (Division III Marketing...

May 12, 2017

in Uncategorized

by Bill Rogers

Rewards season has arrived and Direct Choice is in bloom.

Springtime in Philly is when agencies gather to celebrate the best of best in direct marketing with the Philadelphia Direct Marketing Association (PDMA). This year, Direct Choice is proud to be counted among those who brought home a Benjamin Franklin Award or three. We are elated for the teams who worked tirelessly to achieve standout results, brilliant creative and the following PDMA Benny Awards: 1. Best Website (creative only) Award: CareFirst Birthday 65+ Medicare Supplement, First Feels Good. This website supported a broader campaign aimed at helping Maryland residents feel good about aging into Medicare with the help of CareFirst. It’s bright, empowering and incredibly user-friendly. 2. Cutting Room Floor Award: Mutual of Omaha, Sweets. Although it was never chosen to be tested in the market, the emotional appeal and feel-good imagery of this direct mail piece for Juvenile Whole Life captured the judging panel’s attention and votes. 3. Honorable Mention for Best Creative, Direct Mail...

Author: Bill Rogers

Direct Choice Inc. awarded among the Philadelphia 100

Direct Choice Announces Partnership with Phoenix Marketing International to Offer Holistic CX Improvement Services

Philadelphia Business Journal’s Soaring 76 recognizes our growth

Direct Choice, Inc. Wins Award in 2017 National Health Information Awards Program

Direct Choice, Inc. Hires Top Analytics and Marketing Expert Scott Morrison to Lead New CX Division

How to beat the summer heat in Scottsdale

Rewards season has arrived and Direct Choice is in bloom.

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