Last Thursday, May 18th, President and CEO Nick Lanzi had the pleasure of attending our region’s premier direct marketing awards show. Held at Manayunk’s unique Platform Thirty, The Philly DMA’s Benny Awards treated local direct marketers to another delightful evening of comradery and celebration of success. Speaking of celebrating, DCI was the proud recipient of two awards for our digital work over the past year.
Our “Playbook”educational e-Book for ArmadaCare was a winner in the Digital Sales Enablement category. Developed to help ArmadaCare elevate the value of supplemental benefits to HR professionals, the Recruiting & Retention Playbook beat the control in terms of open rate, clickthrough rate and response rate. We attribute its success to the value of the content, including compelling statistics from our client, which was wrapped in a theme that clearly resonated with the needs of HR departments.
In the Digital Social Media category, our “YES Plan” campaign took home an award for Blue Cross and Blue Shield of North Carolina. Part of a multi-media campaign during ACA Open Enrollment, our digital/social ads helped distinguish Blue Cross NC as the plan that answers “YES” to people’s demands for lower costs/more value from a health plan. Our pursuit to develop something more entertaining and out-of-character for a conservative health insurer had a positive impact, reaching beyond projected results for 2023 under-65 enrollments.
Our team wishes to congratulate EVERYONE who took the time to participate in this year’s Benny Awards. We are honored to be part of a rich and productive community of direct marketers.
