If you’re looking for the typical review of the best Super Bowl ads, you can count on AdAge or Adweek for that. They both agree that the Coinbase spot was the most effective. In case you missed it, here it is:
$14 million well spent? Well, the bouncing QR code was so effective that it caused Coinbase to crash. Perhaps they took a cue from some of the DRTV spots Direct Choice produced last year?
Anyhow, what struck us about this year was the emergence of health-related ads and the absence of Anheuser-Bush. Super Bowl 2022 ads posed an interesting contrast to the typical fare of chips, dips, pizza and beer.
What’s Gotten Into Lindsay?
Planet Fitness made a good bet that Inquiring minds want to know. They’re also betting that people are ready to get back to the gym, BIG TIME. Love the moment between her and Dennis Rodman which was easily missed during airtime – I was grabbing some more chicken wings.
Meet Cue: A new Smart Health Device.
According to cuehealth.com, the Cue Reader is an automated processor of test results and is used with Cue tests and the Cue Health App. Right now, it’s good for instant COVID-19 tests at home and pretty much anywhere. A range of at-home diagnosis options are on the horizon with future tests currently in development.
Sleep with John Legend.
This pitch-perfect spot capitalized on the timing of Valentine’s Day to woo viewers into a free trial of Headspace, a subscription site which promises to, “Help you create life-changing habits to support your mental health and find a healthier, happier you.” And now apparently, you can logon to get a good night’s sleep thanks to the soothing voice of John Legend.
The fact that corporate America is investing in more health-related products is a good sign. If they’re following the money (which is pretty much a guarantee) that means that viewers are thinking more about their health than what’s in the beer cooler. It’s a trend that’s been a long time coming. Let’s hope it sticks.
