The Best of Eagles Victory Week … and why we loved Dundee

Like our fellow members of the Eagles Nation, we are still glowing green over here at DCI. It was seriously difficult to focus on anything else with fighter jets buzzing your office and team members tweeting pics from the parade. So, before we get into an overdue commentary on the Super Bowl ads, here are our favs from the Eagles mania of last week:

BEST HEADLINE: PHINALLY!Newsday Sport


BEST SLOGAN:From Wentz we came. In Foles we trust.

BEST CELEBRITY TWEET ABOUT VICTORY:Hard to explain if you’re not from Philly. The joy. The joy. THE JOY. #FlyEaglesFlyRob McElhenney


BEST COMMENT ON OVERLY-HYPED MAYHEM: The knucklehead contingent was extremely small. ~ Mayor Jim Kenney


BEST VICTORY SPEECH: Jason Kelce


Now, about those Super Bowl ads…

Our top pick goes to Tourism Australia’s Crocodile Dundee remake. Between the online release of a movie trailer and the subsequent Super Bowl ad,

pretty much everyone was thinking, “Is this for real?” Objective achieved! ISpot.tv found that the fake trailers racked up 43.4 million video views and 578k social engagements BEFORE the game. After the game, people were still tweeting about it and calling for a legitimate remake.


Like our Eagles, Dundee apparently has quite the loyal fan base. Perhaps it’s because they have a lot in common. Dundee was a foreigner to the city just as the Eagles were to the Super Bowl. His tough and unconventional ways won our hearts in the same way we love the Eagles and our hometown. A bit of a stretch? So was the prospect of Philly winning the Super Bowl.


Direct Choice wishes everyone the happiest of holidays!
In the spirit of the season, we are supporting The Food Bank of Central & Eastern North Carolina, who are continuing to give aid to those affected by Hurricane Helene.
https://foodbankcenc.org/

#happyholidays #HurricaneHelene #FoodBanks
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The DCI Team enjoyed a festive holiday luncheon and white elephant gift exchange last week at Trattoria San Nicola. So nice to see everyone IN PERSON! Happy Holidays 🎄! ...

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🎉 We are thrilled to announce that Direct Choice, Inc., in partnership with @centercityfilmvideo , won two Telly Awards! 🎥✨
🥈 Silver Telly in the Insurance category for Jefferson Health Plans` "Reshape Your Medicare" campaign
🥉 Bronze Telly in the Insurance category for Blue Cross NC`s "Yes Plan 2" campaign
A huge thank you to our incredible team and partners for their dedication and creativity. We couldn`t have done it without you! Here`s to many more successful campaigns ahead. 🥂
#TellyAwards #DirectChoice #CenterCityFilmAndVideo #BlueCrossNC #JeffersonHealthPlans #AwardWinningCampaign
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Had a little sprinkle last week for our Production Director, Tom Mellon! He and his wife Marghi are expecting an addition to the family in May. Delicious lunch @whitedogwayne ! Best Wishes Tom and Marghi!! ...

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Direct Choice was honored to present this check to Alex Archawski from the Greater Philadelphia Veterans Network (GPVN). GPVN’s mission is making Greater Philadelphia the Best Place For Veterans. #phillyvets #gpvn #communitymatters #givingback ...

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To celebrate the sentiments of peace, love and understanding, this year we are contributing to the Greater Philadelphia Veterans Network, who work to make our city the best place for Veterans. Happy Holidays from Direct Choice Inc!
#Phillyvets #GPVN #HappyHolidays
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A fun time and great food at our annual holiday luncheon and gift exchange held @autographwayne! Many alcohol-related gifts beginning with the letter “I”! Thanks Nick! (We missed you Beth!) #happyholidays #whiteelephant #funholidaytimes ...

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Had a fun and informative time at the @BCAPhilly Hospitality Breakfast last Friday. Speaker @TarynSouthern gave a thought-provoking presentation focused on how AI is changing our world. #ai #aimarketing #bcaphilly ...

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Proud to report that Direct Choice picked up 2 Benny Awards last night in the digital/social media marketing categories - Congrats to All!! #pdma #bennyawards #socialmediamarketing #digitalmarketing ...

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This holiday season, we’re continuing to support @philabundance to help them end hunger in our local communities. Happy Holidays from Direct Choice Inc! #philabundance #happyholidays ...

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