Marketing News Tag

BRING IT ON!

Embrace 2019 with Marketing Savvy. What will the new year bring us? That depends on what we bring to the new year. Looking back on 2018 as a 365-day learning experience, we have plenty of marketing knowledge to carry us forward. Consider these five facts as you finalize your 2019 marketing strategy.   Direct mail delivers:  In 2018, we saw an increased demand for oversized and dimensional mailers among our B2B clients. Smart marketers continue to invest in direct mail because the ROI is strong thanks to campaigns that are increasingly data-driven and micro-targeted. In addition, digital marketing overload has made direct mail more personal, novel and interesting, especially among Gen-Y audiences.   Video views are rising: This is a trend that shows no sign of slowing down. Adding video to a website or landing page keeps visitors engaged with your site longer which leads to two important outcomes – better connections with your audience...

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Spotlight on Patricia Uhrich, Marketing Manager

How long have you been with DCI? Patti: I've been with DCI for almost 2 years. Prior to this, all of my experience has been on the client side. It seems most people tend to move in the other direction (agency to client side). What attracted you to the agency life? Patti: I like the fact that I have opportunities to work with clients from a cross-section of industries with a variety of goals and campaigns. I also enjoy DCI because I’m able to work with a more tight-knit group in a less corporate environment. It’s challenging yet more enjoyable and relaxed at the same time. As trendy and current as you have to be in the marketing world, I hear that you enjoy kicking back with a classic movie when you’re at home, right? Patti: Within the past few years, I've become a Turner Classic Movies nerd. I probably watch at least 2 old...

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