“Future Proof”

Date

April 30, 2018

Client

Highmark

Campaign

“Future proof” Renewal

Marketing Tactic

Direct Mail, Email, Digital Renewal, Landing Page

On the fast track with confidence

Challenge: During the Annual Open Enrollment for individual health insurance, member retention is key. Highmark needed to streamline their annual renewal process in a way that would drive early decisions and create an easy path to re-enrollment.

 

Solution: While promoting a simplified enrollment process that included personalized landing pages, our multi-touch campaign reinforced the added confidence and empowerment that comes with Highmark’s health plans.